Mamagoto – Revamping the Digital Experience for India’s Largest Asian Food Outlet Chain
Mamagoto wanted a vibrant, high-performance website that matched their playful brand identity while making it easier for customers to explore menus, discover locations, and engage with seasonal campaigns. We helped them bring that vision to life.
The challenge
The old website felt too template-based and generic, lacking the modern, immersive feel needed to complement Mamagoto’s bold brand story. It didn’t fully capture the energy and playfulness of the restaurant experience, and the structure limited flexibility for adding fresh content and seasonal campaigns.
Objective
Our mission was to create a website that was visually engaging, easy to manage internally, and optimized for performance — ensuring a seamless customer experience across desktop and mobile.
The strategy
We studied leading F&B websites worldwide, taking cues from global design trends while staying true to Mamagoto’s quirky, colorful style. Our focus was on building a platform that allowed the marketing team to instantly update content while delivering a smooth, fast experience for users.
Web development – Built a fully responsive and custom website to meet the level of engagement cues and effects Mamagoto envisioned.
Menu & campaign integration – Created dynamic menu pages that can be updated seasonally, along with banners and landing pages for promotions.
Performance optimization – Implemented caching, image optimization, and CDN integration to cut page load times by over 60%.
